The triggered email stats below give you major incentives to utilize these types of email campaigns more.
All email marketers are striving for the best time to hit send. Since there is no clear-cut best time though, this means triggered emails are the answer for great timing.
Because your emails are triggered by a subscriber’s or customer’s own action. In other words, they are more open to an automated email since they produced the trigger!
Check out the infographic below for 5 key email stats and facts. Don’t miss the companion graphic afterward on why triggered email works so well.
As inboxing becomes harder with more competition, make sure you invest time in creating automations that utilize triggered emails. Transactional emails too.
These emails are more ‘expected’ by your subscribers, customers, and audience. That boosts odds of these type emails getting opened more often.
See for yourself below with 5 interesting psychological facts (triggers) that highlight why triggered campaigns get high open rates for email marketers like you.
Will triggered emails solve all your deliverability problems? Not all of them. But with improved open rates, your sender score and mailer reputation should rise over time. This means more of your campaigns will avoid spam filters in the future.
Combine automated triggers with solid segmentation efforts and your email marketing will rise above the competition.
Sources are below for both infographics – created with Canva.