Give the ISPs exactly what they want - High Open Rates!
The ISP’s control the deliverability of your emails, and they want to see that your subscribers “want” your emails, and when I say “want” what I really mean is actually open your emails! When they see a good percentage of your sends being opened that tells them that your subscribers want the email you are sending and it’s not spam! The higher % of your opens to sends goes the less likely your emails will be put into the promotions or spam folder… and that gets your emails delivered and inboxed!
Inbox behavior generates 50% – 70% Open Rates
Inbox Mailers gives you a much higher percentage of opens to sends because we enable you to trigger an email sent to your subscriber at the time they are in their inbox reading emails and these triggered emails get opened 50% – 70% of the time, each and every time! We tested this over years over billions of sends and subscribers tend to mass delete the emails they are not interested in reading and begin reading the emails they have marked to read one-by-one. It’s at this time when trigger emails are sent and subscribers being in the cleanup mode of their inbox will read new “triggered emails” arriving during this time period. This behavior lifts your overall open rates drastically in a few ways…
‘Timing is Everything’ and it affects all of your Inboxing & Deliverability
Sending triggered emails from your own sends increases your overall performance and reputation by 133%. As far as the ISP’s are concerned they look at your overall performance as on a Domain Level, IP Address Level, and Engagement Level (Opens, Clicks, Replies) so when the overall percentage increases your reputation increases and more of your sends get delivered and inboxed, bypassing the promotions/spam filters because they see that your subscribers WANT your emails because they are responding to them.
So look at how much triggers affect your overall percentage of engagement to your total sends. You can insert your numbers on this spreadsheet here yourself. For the purposes of this example below, we are assuming a standard open rate of 20%.
When sending triggers off of your own opens the total % of opens grows (on avg) to 133%.
When it comes to sending triggers from the Network, the biggest question becomes how many of my subscribers are being seen in the Network (i.e. cross over from partners, clients, etc). In this example below we are using a very conservative factor of 1.3 or 130% of your list size.
(*Remember, people, check their inbox on average 15 times a day, so triggers can be generated from your subscriber opening an email from one or many different partners, clients, etc.) In the case of lift from Network triggers, it’s all gravy cause every trigger generates on avg. 60% open rates or a 300% lift over the standard 20% open rate.
As you can see in the blended rate of doing both triggers from your own opens and the Network, it averages out to a 220% lift in your overall engagement (open rates) to your total sends … that’s giving you 11 times higher engagement rate than the standard “spray-n-pray” broadcast email sends.
To the ISP’s = THAT’S GOLD! And that gets you a massive bump in your domain’s reputation, your IP Address’ reputation, your sender’s reputation, and how your emails are viewed, delivered, and inboxed!
Compare that to other Inboxing and Deliverability solutions that may get you a 10% lift overall with no revenue benefit to those sends and you quickly find there is no comparison.
Compare us to other Inboxing & Deliverability Solutions and you will quickly find there is no comparison!
Notice this interactive spreadsheet that shows the comparison to one popular Inboxing & Deliverability solution that charges for email seeds that they promise to open to boost your engagement rates and reputation. They charge $645 for 500 seeds or $1190 for 1,000 seeds. (Keep in mind there is no revenue benefit to these sends) See the comparison chart here!