Growth hacking your email list is simpler than you think. Well, now it is anyway.
Growing your subscriber base can be done by following the example of so many others from the past. Not just email marketers. We’re gonna show how a wide variety of people gained a larger audience using the network effect.
Quick Old School Example
Don’t wanna age myself but back in the day, the best way to find an audience was…
Get on a late-night TV show. Carson, Leno, Letterman.
The Tonight Show had a huge audience. Get on their stage and so did you.
If you had talent, the network effect would give you part of Leno’s audience for the rest of your career!
And that effect is still available. Just different now.
New School Growth Hacking
There were two late-night shows at one point.
Johnny Carson’s and David Letterman’s.
Today, entertainment is widespread – not a news flash, I know.
But… if a comic or singer can get on a popular podcast, they are growth hacking.
Jewel has millions of fans now but sang in a coffee shop seven days a week for a long time.
Someone with her talent in 2023 can go on 5 or 10 decent-sized podcasts and be a star in six months.
Growth hacking is a shortcut to a bigger audience.
And I’ve got more examples, but first this.
Email Growth Hacking using the Network Effect
Email marketers don’t need a podcast tour or Jay Leno to come out of retirement.
All that mailers need is other mailers with a bigger audience.
And to utilize Inbox Mailers to get in front of those audiences.
Quick How-to on Inbox Mailers
I’ll break down the network effect for email marketers in one second. First, here’s how the technology of Inbox Mailers works.
- Our tracking pixel sees in real-time when subscribers are in their inbox.
- When a subscriber opens an email, Inbox Mailers triggers our client’s email to send.
- The subscriber has begun reading emails and our client’s triggered email then lands in the inbox.
- Landing at that moment, odds go way up that our client’s email will be opened and read (billions of tested sends resulted in 50% – 70% open rates)
Flow chart anyone?
Growth Hacking: Ride the Coattails of Other Mailers
A simple diagram shows how your email gets triggered by Inbox Mailers’ giant network of mailers.
Easy enough, right? Other mailers land in your subscriber’s inbox and emails get opened. You benefit because those opens trigger your ESP to send your email instantly.
Since the subscriber is already reading desirable emails, your email is highly likely to be opened too.
Key point: This feature works best for re-engaging readers. Unengaged subscribers become re-engaged when they open your triggered email!
Bonus help for new domains: Inbox Mailers’ Network Effect can warm up the ISP in about half the time because you’ll be getting up to 70% open rates from the start.
3 More Ways to Boost Subscribers
Once you’re getting more opens and higher click volume with Inbox Mailers, add to that momentum with more growth hacking…
- Advertise in other email newsletters
- Incentivize readers to share your email (gamify it)
- Offer your editorial emails in various formats (ie. audio and super-summarized versions)
Now, a wrap up + more growth hacking inspiration.
Email List Growth Hacking Summary
Have I exhausted my metaphors for using the network effect as an email marketer? Nearly. Three more at the end of this post.
The point I want to close with is this though.
There are people on your email list who will never open one of your emails again.
Many won’t even know the emails arrived since the messages may go into spam.
But if you harness the power of Inbox Mailers’ network effect, these unengaged subscribers can be reactivated.
They will see your email land while they are in a reading mood. This dramatically increases the odds that they open your email.
Imagine if you could have a letter arrive alongside hundreds of thousands of Amazon packages. All those shoppers would surely open your letter when they received their Amazon packages, right?
The same principle holds true when your email campaigns arrive alongside other emails that subscribers are waiting for and are primed to open. Demo Inbox Mailers to see this work in your campaigns.
Last of the Metaphors – Growth Hacking
Evidence of Success using Others’ Audiences
- Countless assistant coaches under Bill Belichick got the spotlight then got head coaching jobs.
- Carrie Underwood might have been a star eventually but it happened faster with American Idol’s audience.
- Pamela Anderson was first noticed on a jumbotron at a football game.
Grow and reactivate your email list. Use the network effect of Inbox Mailers.