Eight Benefits of Email marketing for marketers and Business Owners

The advent of social and the emergence of more PPC advertising options has erroneously led some marketers to conclude that email marketing is dead.

Many think that email has become an outdated tool since there is a lot of noise about chatbots, Push notifications, and social media marketing. But the truth is this: Email is still relevant as a viable marketing tool for your business in terms of return on investment.

Email Is Not Likely To Go Anywhere

About 3.9 billion of the world population still used email in 2019. A Statista study reveals that the number of email users will grow to about 5 billion by 2024. Consequently, individuals and businesses that employ email marketing can look forward to increased engagement, loyal customer base, improved visibility, and increase sales.

It is a marketing channel that has been in place for decades and stands the test of time. It is will undoubtedly remain a viable marketing tool for the foreseeable future. There are three times more mail accounts than both Facebook and Twitter accounts combined. That’s not all. You are six times more likely to get a click-through from email than on Twitter.

 As a savvy marketer or veteran business owner, you’ve probably come across the reports that show email has the highest ROI out of any digital marketing channel available. You’re probably keen to start using email marketing to drive sales and revenue for your business.

It can be very tempting to sign up for any email marketing automation tool like Inbox Mailer and start creating your first email campaign. But before jumping in head first, it’s worth taking time to know what you stand to gain and what you can achieve with email marketing.  

Email should be an essential component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty. Let’s take a look at ten benefits and power of email marketing for you as an individual or a business owner.

Email Is Top Preference for Users in the United States

According to a report by Marketing Charts, about 7 out of every ten email users prefer that businesses and individuals reach out to them by email. It is not surprising that the fifth edition of State of Marketing reports over 74 % of digital marketers use email while 21 % are planning to start investing in email marketing in the coming months. Statista also affirms this assertion that the number of emails sent and received daily will cross 347.3 billion by 2023

Email Marketing Is Cost-Effective

Email makes marketing affordable for individuals and business owners to reach a vast audience even if they on budget. This is cheap compared to paying for ad space or billboards in the city center. Email marketing allows you to reach more people at a fraction of the price you’ll spend on other digital marketing channels.

Email Marketing Has Great ROI

The ROI of email marketing is within the average ratio of 42:1, and this can increase to 48:1 with effective email segmentation, personalization, and A/B testing. There are so many ways to increase the ROI, such as frequency of emails to subscribers, the use of storytelling, and double opt-in. 

The best of email marketing is that you are always in control of the content you send out to your subscribers. It’s up to you when and how often you want your message to be delivered to them.

According to a 2018 Marketing Week report, email marketing accounts for over 29 billion pounds of retail and eCommerce sales every year. With effective email marketing, you’re totally in control of schedules, customization, personalization, and segmentation of your email list.

Results Are Measurable

Another beauty of email marketing is measuring your results and seeing how your email campaigns are performing. In today’s hyper-connected world, accessing real-time information is the key to making quick decisions. Inbox Mailers enables you to keep a tab on your email marketing – anytime, anywhere. 

With access to real-time analytics, insights, and KPIs, you can see the big-picture of how your email campaigns are performing, and this singular feature will enable you to make data-driven decisions

InboxMailers also allows you to collaborate with your marketing team through the built-in communication platform that enables nimble, immediate actions and the ability to share metrics with teams. Consequently, you can set goals and motivate your team to achieve better results  

Automated Email Marketing Saves Time

When you enlist for the service of an automated email marketing platform like Inbox Mailers, you’ll save yourself a lot of time that you can channel to other crucial aspects of your business. It gets even more interesting when you leverage numerous automated email marketing features such as trigger responses. 

If a lead abandons the cart and fails to complete the purchase, you can schedule emails to be delivered to such users, and this would only be triggered by their actions while on your website or list. Growing an email list will save you the time and stress of monitoring your email campaigns manually.

Easily Customized And Personalized

One good side of email marketing is that you’re in full control of what to send to your leads and subscribers. You also choose when and how often you want your messages delivered to them. 

Triggers will improve your conversion considerably. With Inbox Mailers, you can create a truly customized and personalized email based on triggers set for your email campaigns.

Availability and Flexibility

You can get started with email marketing today without having to source for big capital. There are affordable plans to get started and see the huge opportunities embedded in your business’s harnessing email marketing. Inbox Mailers allows you to see a live demo to understand the power of this new tech, then enjoy the benefits of leveraging email services for your business. 

You can also easily reach your audience wherever they are located. So, you’re not limited to your locality because email marketing allows you to build a global audience without any form of restrictions or barriers to your marketing efforts.

Easy Accessibility On All Devices

The advent of smartphones has given rise to a growing number of internet users within the last decade. According to the State of Email 2019 report,  about 63.4% of internet users access the internet with their smartphones. So, effective email marketing requires that messages are mobile responsive as most users are chacking their mails on the go. 

Email users have a lot of control over the list they subscribe to and the messages they are willing to receive. Inbox Mailers allows you to create emails that are accessible and responsive to any device. Your email messages are automatically adjusted to the size of the mobile gadget that your subscribers are using.

Additional Marketing Channel

With so many digital marketing channels to promote your offer and products, email marketing is a great addition to complement your marketing efforts. Email marketing allows you to get your message in front of a targetted audience who has permitted you to message them. 

So, you are reaching them based on their consent. This is called permission marketing. This is a plus for marketers and business owners to message those who value their offers and get them to take action. 

The only downside is that building a list and sending thousands of emails can be time-consuming and energy-sapping. That’s where email marketing tools come in. With email automation software like Inbox Mailers, you can automate the entire email marketing processes. By automating your email campaigns, you’ll be able to free up your time as an entrepreneur or business owner to focus on other crucial aspects of your business.

Are you a business owner or marketer that is not yet harnessing the power of email marketing? It is high time you get started to enjoy the enormous benefits of email marketing. Take advantage of powerful data analytics and the right timing of your email marketing campaigns.

Are you still skeptical of the power and benefits of email marketing before now? Email isn’t DEAD; Timing is Everything. By harnessing the power of timing, you’ll be able to get 4x higher open rates and 2x higher click rates than industry averages. 

This post should have cleared your doubts already, and you should be on your way to getting started with email marketing today. 

With inbox Mailers, you’re in control of your marketing efforts. By harnessing the power of timing, InboxMailers enables you to get 4x higher open rates and 2x higher click rates than industry averages. 

Automatic emails (triggers) are sent while your subscribers are right in their inbox. It’s deceptively simple, and it’s been time-tested and proven. Because of psychology, your subscribers are far more likely to open an email if they receive it when they’re already looking at their inbox. Try out our service today and see your email marketing ROI take off.

Picture of John Gardner

John Gardner

John Gardner is an expert email marketer and co-founder of Inbox Mailers. He specializes in email segmentation and improving overall deliverability, helping top brands and businesses optimize their email marketing strategy.